Wyniki
-
The effectiveness of celebrity endorsements in Polish magazines
Kinga Kowalewska
Annales. Etyka w życiu gospodarczym , 21 /4 (2018) s. 31-44 -
The representation of mature adults in TV commercials : A cross-cultural content analysis of portrayals in Poland and in the U.S.
Kinga Kowalewska, Erika Grodzki
Annales. Etyka w życiu gospodarczym , 22 /1 (2019) s. 103-118